Karen Guerrero
Adora | Paradise Galleries
Product Photography Direction
Overview
Description
As the Art Director for both Adora and Paradise Galleries, I lead the creative execution of all product and lifestyle photoshoots—ensuring every visual asset aligns with each brand’s identity and meets a consistently high creative standard. From concept to delivery, I oversee the full process of visual content creation across photo and video.
Role: Art Director, Visual Asset Lead
Client: Paradise Galleries | Adora
Deliverables: Product & Lifestyle Photoshoots, Video Direction, Campaign Assets, Styling, Budget Management
Creative Quality & Integrity
At the core of my role is maintaining a high creative standard. I bring a sharp eye to every deliverable—reviewing, editing, and fine-tuning content before it goes live. My goal is always to elevate the visual presence of each brand, ensuring we deliver polished, engaging, and on-strategy content that drives results.
Dual Brand Strategy
Each brand has a distinct audience and tone, and I tailor the creative direction accordingly:
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Adora caters to children and parents, with playful, colorful shoots focused on joy, imagination, and toy interaction.
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Paradise Galleries targets an older collector demographic, requiring a softer, emotionally resonant style that highlights the lifelike details of reborn baby dolls.
I work to uphold and evolve the unique visual language of each brand, making sure every asset—whether for a seasonal campaign or evergreen product—feels authentic and on-brand.
Photoshoot Leadership
I lead all photoshoot logistics and creative direction, including:
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Pre-production: Casting models, scouting locations, booking vendors, managing timelines and budget.
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Creative Direction: Styling dolls, selecting wardrobe and props, guiding doll posing, and defining background setups.
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On-set Direction: Collaborating with photographers and videographers to ensure lighting, framing, and movement meet brand expectations.
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Team Management: Partnering with marketing and product teams to align visual needs and campaign goals.
Video Campaigns
In addition to still photography, I direct all video shoots—working with videographers to storyboard, capture dynamic footage, and produce high-quality clips for:
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Product pages
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Social media
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Paid advertising
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Email campaigns
By overseeing all visual outputs, I ensure consistency across every platform and campaign.