Adora Integrated Design | Karen Guerrero Portfolio

Adora

Integrated Brand Design

Overview

Description

I led the creative refresh of their product catalog across both print and digital platforms. The goal: create a cohesive, engaging customer experience that elevated the brand and drove conversions.

This included redesigning the print catalog for clarity and visual impact, while simultaneously revamping the Amazon Storefront (and exclusive brand Amazing Girls) to improve usability, consistency, and appeal.

Role: Art Director & Packaging Designer
Client: Adora
Deliverables: Layout design, product photography and retouching, custom icons and illustrations, typography and visual hierarchy, print-ready file preparation, vendor coordination, internal style guide, storefront layout and design, custom banners and hero imagery, image optimization, mobile and desktop layout planning, brand story visuals, category structure, SEO-focused content layout.

Print Catalog Design

Adora’s print catalog needed a layout that felt fresh, easy to navigate, and showcased products at their best.

Developed clean, modular layouts with strong visual hierarchy and ample white space.
Organized products into clear sections with a natural, shopper-friendly flow.
Highlighted key features using icons, callouts, and engaging photography.
Prepared press-ready files and coordinated directly with an overseas factory to ensure high-quality print production.

The result: a modern, polished catalog that helped customers browse with ease and confidence.

Amazon Storefront Redesign

I redesigned Adora’s Amazon Storefronts to align with the refreshed print look—while optimizing for digital shopping behavior.

Refreshed & Optimized

Built new layouts using Amazon’s Store Builder with mobile-friendly structure and intuitive navigation.
Refreshed the visual style to better match Adora’s brand—color palette, fonts, and photography were all updated.

Active Management

Created custom graphics, seasonal banners, and featured product modules to increase engagement and click-through.
Applied the same visual strategy to the Amazon-exclusive Amazing Girls brand, with tweaks to suit the sub-brand’s personality.

Portfolio

Increased user engagement and browsing time on Amazon.
Positive customer and internal feedback on the new catalog organization and visuals.
A stronger brand presence across touchpoints—from printed page to online storefront.

Approach & Success

Throughout both catalog projects, I focused on:

Consistency: Creating a visual thread from print to digital for brand cohesion.
Clarity: Ensuring layouts and graphics guided users naturally through the product assortment.
Conversion: Designing with intent—balancing aesthetics with performance.

Whether it was a shopper flipping through a catalog or scrolling through Amazon, the goal was the same: make it easy to find, love, and buy Adora products.