Led a strategic overhaul of the Amazon marketplace presence, contributing to a 30% increase in sales over a peak seasonal quarter and significantly improving product visibility and ranking.
 

Direct graphic design across digital channels, creating campaign assets, brand visuals, and promotional content that increased customer engagement resulting in a 15% higher email click-through rate and a 10% lift in conversions.
 

Produce short-form video content for social media, including viral campaigns that generated over 1M views and contributed to a sell-out product launch.
 

Design and develop packaging for new product lines, aligning with market trends and enhancing in-store and online shelf presence.

Developed illustrations and cover art for children’s books, contributing to two successful launches and increased market visibility.
 

Elevate client brands through strategic design, custom illustration, and photography, resulting in stronger audience engagement.
 

Design print and digital marketing collateral and coordinate with vendors to ensure brand consistency, high quality, and timely production.

Revamped B2B sales materials with a digital-first approach, enhancing presentations and improving client interactions.
 

Led market-informed product development with clients like Crate & Barrel and Pottery Barn, ensuring brand-aligned, trend-responsive design.
 

Led all aspects of product photography including capturing high-quality images, photo editing, and creation of compelling mock-ups for sales and marketing.

Planned and executed brand activations at conventions like PAX West, TwitchCon, and BlizzCon, overseeing staffing, travel, and logistics for seamless on-site delivery.
 

Served as the main client point of contact, leading pitch meetings and deepening partnerships with gaming studios and entertainment brands.
 

Managed event execution on the ground, including setup, operational flow, and guest experience, while ensuring client needs were met in real time.